Cover StoryEditorialsEditorial: Think Global & Listen Local Blog By Rob K. (Q & A)

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Question:
Jaysen says:
March 26, 2012 at 10:25 pm

This is definitely true for cookie cutter pop BUT, it always takes one person in a genre to redefine it’s future. When Lady Gaga hit the scene, her style (heavily based on lyrics and original content) was different. Taylor Swift came from out of nowhere and started a stream of a million 18 year old country girls trying to make it big. Katy Perry also helped redefine pop music. My question to you is, what do you think happens behind the scenes at the record labels that allow something new to hit the airwaves and eventually the shelves?

Answer:
Jaysen, I will cover both Lady Gaga (megabands) and Taylor Swift (catch-and-follow) in two different installments of the expose. I will also provide longer answer to you great question in the final installment of the expose. However, for a short answer, it is one of three things:

1.) Social & internet media driven success – artists that receive record label support due to alternative forms of media success that never exists before the 2000s due to technology
2.) “Agents of Change” at the Record label – individuals that see future music trends and/or very talented artist that are willing to take a chance.
3.) “Catch-and-follow” artists – artists that have a minor crossover or major crossover song that brings non-traditional listeners into their genre.

Thank you for reading, and I hope to hear more from you regarding future posts.

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