HomeTag music advice

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by Eric Bernsen  Everyone wants to go viral these days, and who can blame them? Some independent artists have become internationally known in a matter of mere days or weeks as the result of one successful single or music video. The latter of these two options is the more likely scenario in an era in which visuals dominate the digital landscape. However, the concept of what makes a video go “viral” tends to be misunderstood. The...

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I suppose there’s some redundancy to that title. If a band or singer has already become a “major” act, then there wouldn’t seem to be a whole lot of need to expand their audiences. Nevertheless, as times change and these acts move further away from their initial hits or their glory days, they’ll often try new and interesting things to stay in the public eye or reach new listeners. And some of the strategies they...

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i am pr academy is an educational platform aiming to let aspiring musicians learn successful habits from today’s brightest stars. 1) care-free attitude ” he doesn’t really care about what people think. he does what he wants to do. he’s not doing it for publicity stunts” – says david miller, vp international marketing -atlantic records 2) quality music wiz focused on something that was close to his heart- his city pittsburgh. the song resonated with...

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Via: Sonicbids Blog Despite mountains of easy-to-find evidence to the contrary, musicians still have some serious delusions about the music industry and how to “make it.” To quote the amazing Dicky Barrett of the Mighty Mighty Bosstones – because what he says is #truth – “If it was an overnight success, it was one long, hard, sleepless night.” If that still hasn’t penetrated your skull, well, here are three more specific delusions musicians still have about the biz, and...

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Via: Amy Sciarretto on Sonicbids Blog But while IG can be used for good, some artists and bands make many mistakes when it comes to the social media photo-sharing service. The good news is that those errors are not crippling, and they’re way easy to fix. Here are seven common Instagram gaffes that are remedied with a couple of minor changes to habits or routine. 1. You don’t hashtag enough You want to connect with your fans and...

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An excerpt from the book Music 4.0: A Survival Guide For Making Music In The Internet Age written by Bobby Owsinski. The music world we live in today is decidedly different from that of only five years ago, let alone a few decades. Where once the entire business was based around physical sales, today its more about aggregating multiple revenue streams for both the artist and the record label. Here’s a set of 9 rules that...

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Via: Music Think Tank There are a lot of musicians out there struggling to pay the rent, grow their fan base, and make a profit on tour. It’s a tough road, but if you’re dedicated you can make music your career. In today’s music business, it’s not about forcing yourself into a one-size-fits-all box, or throwing a dice and hoping for the best. It’s about building the right career for YOU and YOUR music, experimenting,...

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As music become more competitive, artist will have to do more and more to get their music out to the masses.  One of the best known ways currently, is performing live shows in front of pack crowds and create a buzz because of that great performance.  But as an emerging artist how do you get shows that are packed were you can hopefully convert some fans with you talent? Well, one of the best ways...

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Via: Sonicbids Written by Eric Beall Guest post by Eric Beall, Vice President of A&R at Shapiro, Bernstein & Co. Eric is the author of Making Music Make Money and The Billboard Guide to Writing and Producing Songs That Sell, as well as the designer of the Music Publishing 101 course for Berklee College of Music’s berkleemusic.com. For most young bands on the early road trip to superstardom, the question of how to develop their music publishing business ranks well below “what is that funny grinding sound...

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Via: Musicthinktank.com BY: CHELSEA IRA Everyone knows how important the YouTube platform is for indie musicians. It’s a great way to get your music out to fans, grow your fanbase, and provide your fans with great content from music videos to vlogs. There are plenty of musicians out there who have become successful mainly because of their YouTube channel, with Karmin and Pomplamoose being two of the most successful examples. They grew their audience by targeting...