In the competitive phone company market, T-Mobile has taken steps to get that competitive edge. Few months back T-Mobile started a program that gives access to subscribers the option to listen to services such as Pandora, iTunes Radio and Spotify without racking up data costs, now includes access to Google Play, Xbox Music and a variety of small services.
Since it’s introduction in June T-Mobile has found that its customers have logged a 300% increase in the amount of music they listen to. In light of this, T-Mobile plan on expanding the service to include another 14 services. Check out the full article in the Washington Post.